We shapethe messageand sharpenthe messenger

Cristou Group. Your Executive Communications Partner.

Executive communications for CEOs and their leadership teams.

We help leaders write, rehearse and deliver the keynotes, board addresses and investor narratives their companies depend on.

Speak with Benoit

Selected Clients

Engel&Völkers

Ubisoft

GfK

Disney

Qobuz

Watch Duty

Sony Computer
Entertainment

Coca-Cola

The Stakes

You are the message.

People remember who said it long before they remember what was said.

Get the message and the delivery right, and you win twice: the decision in the room, and a name that carries into the next one.

Speak with Benoit

SHOWCASE

TED 2025 · Top 10 Essential Talk

When Watch Duty founder John Mills took the TED stage, he was ready. Cristou Group used its C.A.R.E. method to develop the story, designed the full presentation and provided intensive speaker coaching, to sharpen every word and gesture. Minutes later, he had earned a place among TED's 10 Essential Talks of 2025.

THE METHOD

One method. Three steps.

HOW WE WORK

1 - Bring the moment

A date, a draft, a deck. We work from the real thing, never from exercises.

2 - We apply C.A.R.E.

Character, Audience, Reach, Execution. What is worth saying, to whom, in what order, and how it is delivered.

3 - Deliver

Rehearsed, cut to what matters, ready for the hard questions.

Around a single moment, or across the year.

Every engagement is led by Benoit, from the first draft to the room.

Speak with Benoit
A minimalist desk setup in black and white featuring a person's hands writing on a notepad, a pair of glasses, a glass of water, a metallic vase with a wilted flower, a small ceramic vase, and a stack of books.
Hands arranging textile and sample materials on a wooden table, with round and rectangular samples nearby.

Two ways in

The same method, two ways to work with us.

01. Directly. Private Sessions with Benoit Cristou. One to one, around a single moment or across the year. Keynotes, board addresses, investor narratives, media.

02. In your AI. The Standard. The C.A.R.E. Method, tuned to your industry and your documents, installed as a skill inside the AI tools your teams already use. Two to three weeks. Yours to keep.

Speak with Benoit
AdobeStock_369940645.webp

The Method

A proprietary method, built over twenty years advising CEOs and executive teams. It works on the part that decides influence: what is worth saying, to whom, and in what order.

Four steps, one order. Every engagement runs on it.

C.A.R.E.

Read more

What follows

The round closes.

The board decides.

The team repeats your words.

And your name carries further than the room.

Speak with Benoit

TESTIMONIALS

  • “Our office has been working with Benoit’s team on many high stakes presentations for the last 10 years, both internal and external. We always appreciated the cutting edge graphics combined with a great attention to details. Their consulting work has been instrumental in getting our messages across."

    Nathalie Dacquin

    Marketing Director, Sony Interactive

  • "Benoit has designed, thanks to his strong story telling expertise, some unique IP presentations and I have been able to secure/unlock new brand partnerships with key players/tier 1 companies.”

    François Tallec

    VP of Global Partnerships & Consumer Products Business Development, Ubisoft

  • “Benoit Cristou has been a strategic help to turn our objectives into clear and dynamic stories. We love their ideas, skills and positive energy!”

    Steven Aim

    Communication Director, Ubisoft

  • "I have had many opportunities to build strategic presentations for internal or external audiences, with the very valuable support of Benoit and his team. Benoit delivers much more than just graphic design : he helps define the message we want to convey, tell the story that enables to reach the audience and gives precious support to have the right attitude and tone when being on stage."

    Stéphane Catherine

    VP, Audience, Media & Channels, Ubisoft

  • “We’ve used Benoit and his team on numerous high stakes presentations. Their ability to work cross continents (Europe / USA) and their deep understanding of the video game market ensured that we always were on the same page. Our stories became crystal clear and resonated with our audiences. Thank you!”

    Jean Guerin

    Global Senior Director, Social / Brand Content / Web3, Ubisoft

  • “ (...) I’ve relied on Benoit and his team for help with my most important presentations for the better part of a decade now.  Their holistic approach encompasses everything from helping to craft the core narrative arch of a pitch to coaching the tone and emphasis of my presentation style. Most importantly, Benoit always makes sure whatever story I’m trying to communicate is as clear and as impactful as possible.”

    Scott Dixon

    Director of Relationships and Rewards, Microsoft Xbox

A man in a dark suit with a light blue shirt, seated with his hands clasped and resting under his chin, looking at the camera with a slight smile, against a plain neutral background.

Senior counsel. No hand-offs.

Benoit Cristou, Founder

Every engagement is led by Benoit. He works with CEOs, founders and C-suite executives on the moments where communication decides the outcome: keynotes, board addresses, investor narratives, product launches and media.

He began in marketing at Disney Channels and Sony PlayStation, where he worked the PSP and PS3 launch cycles. He then founded Cristou and Partners in Paris and led it for fourteen years before founding Cristou Group in 2021. Clients have included Ubisoft, Coca-Cola, Sanofi and Watch Duty.

Trained in media and communications law at Panthéon-Sorbonne. Bilingual French and English. Based in Virginia, working across the US and Europe.

About Benoit

THE NEXT STEP

Your next moment is already on the calendar.

A keynote, a board, a launch. We will tell you what it needs.

Speak with Benoit

CONTACT

Begin a conversation